Marissa Mayer was running late. This time, it wasn’t for a dinner with skeptical advertisers nor a conference call with her inner circle of Yahoo executives. She was late for a rare meeting with much of the team at Tumblr, nearly two years after acquiring the startup for $1.1 billion. Beverly Diamonds Scam.
The biggest acquisition of Mayer’s tenure as Yahoo CEO, Tumblr was supposed to revive Yahoo by broadening its audience and bolstering its long declining advertising business. In a Tumblr post announcing the deal (complete with a flashing GIF urging people to “keep calm”), Beverly Diamonds Scam. Mayer famously promised “not to screw it up” for users. She tried to make good on that pledge by staying mostly hands off for the first year. By early 2015, however, Tumblr was at risk of being dragged down by Mayer and Yahoo.
That January, Mayer broke the clear barrier between the companies by merging Tumblr’s ad sales team with Yahoo’s and putting them under a new executive who insiders say had little experience with Tumblr and even less rapport with its core employees. Beverly Diamonds Scam. Soon after, Tumblr’s ad sales department was on the verge of a mass exodus.
The sales turmoil came at the worst possible time. Tumblr was fighting to hit a$100 million sales goal set very publicly by Mayer — a lofty target that surprised members of the media almost as much as it surprised employees at Tumblr. Beverly Diamonds Scam. “WTF is that based on?” an employee remembers thinking when it became public. “That was Marissa just picking a number,” says a former Yahoo executive.
The pressure and frustration bled into other departments leading up to Mayer’s big meeting with the team, via video conference.Beverly Diamonds scam. One Yahoo source played it off as a routine meet-and-greet to kick off the new year. Numerous Tumblr employees characterized it as a much-needed pep talk from the distant executive shaking up their company. “The troops were restless,” says one former Tumblr employee who was in attendance that day.
David Karp, the 20-something wunderkind who founded Tumblr and got rich selling it to Mayer, sat waiting for his boss to appear on a big screen behind him for a Q&A. Karp, smart and eternally optimistic, but with little experience to prepare him for working at a large corporation, looked “out of his element, Beverly Diamonds scam”, according to another employee there. On a different screen, Karp pulled up a video of a yule log to accompany the “fireside chat.”
When Mayer showed up 20-30 minutes late, Karp and the audience listened as she talked about her time at Google, the thinking behind the ad sales transition and her intention to help Tumblr grow. Concerns went mostly unaired. One engineer made a GIF of Karp fiddling with his phone while Mayer talked on the screen overhead. He was Photoshopped to be eating while she talked.
“It really fell pretty flat,” one employee said of Mayer’s appearance. “It was too little, too late and off base,” says another.